25th September (on Goodreads ….)
Target Audiences and how to find them
When my debut novel came out, I suspected my friends would represent the target audience – sensitive, cultured souls of a certain age. It’s true that many are. But I was also surprised to note that some teenagers have also taken ‘The Wolf’ to their hearts. A local schoolgirl worried her mother by staying up all night to finish reading it. A schoolboy from Kent wrote to ask my help in doing an A-level project. When I thought about this more seriously, I was less surprised. My great enjoyment in reading grew out of years spent reading Rosemary Sutcliffe, Enid Blyton and Rudyard Kipling’s Mowgli stories in tree dens in the garden. The moral dilemmas the child heroes felt then, it seems, remain the same: fairness, tolerance, conservation, love of animals. What is humorous has changed little and I could see where ‘The Wolf’ might fit in. And, both its heroines and one of its heroes are teenagers. So it could be that my target audience is attending sixth form classes rather than lectures on the fine and decorative Arts. The question now of course is how to reach them. Any ideas?